Ambition is a result of the desire and determination to achieve success and recognition for oneself. Ambition is defined as "a strong desire to do or to achieve something, typically requiring determination and hard work" that brings us personal benefit. Our ambitions in the form of dreams and aspirations for our lives arise from a healthy ego and come from the drive for growth and mastery. Ambitions arise from our personal dreams, desires, drives and needs. In addition to making a reasonable or good living from our endeavors, for example, we may have a desire for growth, a drive for achievement or a need for recognition and approval. We have chosen a timer as the symbol for ambition for two reasons. Firstly, it represents a type of "race against time"; an attempt to achieve something within a defined period. Secondly, it indicates the notion that, as Steve Jobs pointed out, our "time is limited" and it is important to stay focused on our goals and aspirations. Helping questions: Do you know: - what type of life do you want to create for yourself? - what do you want to accomplish? What type of status and performance do you want to achieve with respect to yourself and others? - what would you like to be recognized and/or remembered for? What would like to be able to add to your resume or biography?