Richard Branson

The Virgin Group

“You need passion and energy to create a truly successful business.” “There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.” – Richard Branson, We have chosen entrepreneur Richard Branson as the role model for passion in business. Acknowledged as a passionate and inspiring leader, Branson is best known as the founder of Virgin Group, which comprises more than 400 companies. Of starting his businesses, Branson claimed, "My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them ... from the perspective of wanting to live life to the full, I felt that I had to attempt it."